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Unlock the Power of UTM Parameters: 3 Reasons to Transform Your URL!

UTM stands for Urchin Tracking Module, named after a old web analytics tool. UTM parameters are tags you can add to your website URL to track traffic sources, campaigns, keywords and more in your analytics platform like Google Analytics.

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Unleash the Power of Google Search Console to Supercharge Your Indexing

Indexing is the process by which Google finds, explores, and organizes your web pages. In simpler terms, it determines whether Google can actually see and make sense of your website's content.

digital marketing SEO

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Is Your Google Analytics Tracking Outdated? Act Now or Risk Losing Valuable Opportunities

With Google Analytics 4 (GA4) replacing Universal Analytics (UA) in July 2023, many businesses are stuck with an outdated setup. This means you could be missing insights into how visitors are really using your site and where opportunities for growth exist.

The Power of a Freshly Updated Google Business Profile

Keeping your Google Business Profile up-to-date can yield significant benefits for your business, helping you reach more customers and strengthen your online presence.

small business SEO

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SEO - Does It Really Matter?

The internet landscape has ballooned to a staggering two billion websites (1,986,154,062 to be precise, do you even have a chance with SEO?

digital marketing SEO