When you repurpose social media content it’s a real marketing strategy. Creating fresh, engaging content daily for your social media channels can feel like an endless and exhausting task for small business owners. But what if you could take one great piece of content and repurpose it into multiple formats tailored for different platforms? In this post we will show steps to repurpose social media content
Introduction
To repurpose social media content across your social profiles is an efficient and effective strategy to maximize your reach and engagement, while saving precious time and resources. In this post, I’ll walk you through a step-by-step process for repurposing a high-quality blog post across YouTube, Instagram, Facebook, and Pinterest.
The Challenges and Benefits When You Repurpose Social Media Content
Maintaining an active and robust social media presence is essential for driving brand awareness and sales. But the pressure of constantly generating new content can be daunting, especially if you don’t have a large marketing team.
On the other hand, simply recycling the exact same posts everywhere looks lazy and spammy, which can turn off your audience. This is where thoughtful repurposing comes in - it allows you to expand the value of your best content by adapting it into different formats tailored for each platform’s users.
When you repurpose social media content it saves time and effort while also keeping your messaging consistent across channels. It increases your reach and engagement by catering to different audience preferences instead of taking a one-size-fits-all approach.
1. Turn Posts Into Visual Content
Most social media platforms favor visual content over text-heavy posts. So turn your best text posts into visually engaging graphics and videos.
For example, pull out key stats or tips from a blog post and create an infographic to share on Instagram and Facebook. Or create a short video summary of the post and upload to YouTube and LinkedIn.
Tools like Canva, Adobe Spark and Biteable make it easy to create professional graphics, infographics and videos, even without design skills.
2. Adapt Content for Different Platforms
The ideal content format differs across social platforms. A lengthy blog post suits your website, but not Twitter.
When you repurpose social media content, tailor it for each platform’s audience while keeping the core message consistent.
For Twitter, draft short, engaging posts and include relevant hashtags. Turn blog posts into brief LinkedIn articles using snapshots and summaries. Create short-form video content ideal for TikTok and Instagram Stories.
3. Schedule Thoughtful Reposts
Don’t simply copy and paste the same post simultaneously across all your accounts. This creates a spammy effect that can turn off followers.
Instead, thoughtfully schedule reposts days or weeks apart. And tweak each repost for the platform it’s on.
Use social media scheduling tools like Hootsuite, Buffer or Sprout Social to easily schedule and customize your repurposed content.
4. Turn One Post Into a Series
You can garner more traction from a popular post by expanding it into a series of posts. That’s a classic technique when you repurpose social media content. Dig deeper into key topics or advice from the original piece and create detailed follow-up posts.
A series allows you to maximize the value of one effective post across multiple, linked pieces of content. Promote the series on your social profiles and encourage readers to check out the full series.
5. Repurpose User-Generated Content
User-generated content like customer photos and reviews can also be repurposed. Ask happy customers to share photos using your product or service. Then post the best pictures on your own feed, properly credited.
You can also create social media posts highlighting your best online reviews. This provides social proof of your brand’s quality.
Be sure to always ask for permission before you repurpose social media content owned by others’ to avoid copyright issues.
Step 1: Creating a Solid Blog Post
The foundation of an effective repurposing strategy is developing top-notch blog content focused on relevant, engaging topics your audience cares about. Conduct thorough research and outline the post before writing.
The completed blog post should provide real value through useful tips, actionable advice, resources, or educational information. This original piece will form the core that will be used to repurpose social media content in various ways.
Step 2: Repurposing for YouTube and YouTube Shorts
One of the most effective repurposing tactics is adapting your blog post into a YouTube video. Extract the key talking points, tips, and advice from the post to create an informative video script.
Enhance the content with eye-catching visuals, stock footage, graphics, and captions to reinforce your message. Optimize the video title, description, and tags to help drive more views.
You can also repurpose the same footage into multiple short YouTube Shorts by clipping key sections under 60 seconds long.
Step 3: Repurposing for Instagram
Instagram’s highly visual nature makes it perfect for bite-sized excerpts of your best blog content. Create quote graphics featuring engaging excerpts from the post and share these on both your Instagram feed and Stories.
Summarize the post’s tips or advice in short video clips for Instagram Reels. Write snappy, compelling captions using relevant hashtags. Keep the content fun, colorful, and concise.
Step 4: Repurposing for Facebook
Facebook’s diverse user base calls for repurpose social media content tailored to inform and engage. Directly share your blog post link on Facebook with an attention-grabbing caption. Go live to discuss the post and add commentary.
Turn tips or key takeaways from the blog into short videos or eye-catching infographics perfectly suited for Facebook users. Remember to tailor the tone, length and format for both Facebook and Instagram.
Step 5: Repurposing for Pinterest
Pinterest is highly visual, so create infographics, stats images, charts, or graphics to share your blog post takeaways. Optimize images for the Pinterest grid with bold text and vibrant colors.
Write detailed alt text and descriptions using relevant keywords to improve discoverability. Organize all repurposed images into suitable topical boards to attract your target audience.
Conclusion
Implementing a smart way to repurpose social media content allows you to get the maximum mileage from your best performing blog content. Turning one post into a diverse range of videos, images, and more tailored for each platform takes your reach to the next level while maintaining a consistent brand message.
Repurposing content is a scalable, efficient approach to social media marketing. Follow these steps to save time, effort and money while keeping your audience engaged across multiple channels.