Author: Paul Markovich

Mastering Lead Popup Forms for Mailing List Magic: Pop, Capture, Grow!

AI & Web Development

Building an email subscriber list is one of the best things any business can do. With a mailing list, you can directly market to past customers, promote loyalty, announce new products and services, and so much more. Simply put, it allows you to have a reliable line of communication with your ideal audience.


Despite the many benefits, most businesses struggle to grow their mailing lists. This is where lead popup forms come in. When used correctly, lead popup forms are an excellent way to quickly capture emails and grow your subscriber list.

In this post, we’ll cover 3 proven tips for creating high-converting lead popup forms that get more visitors to join your mailing list.

Create Exit-Intent Lead Popup Forms

Exit-intent lead popup forms are special types of popups that only display when a visitor is about to leave your website. This usually occurs when the mouse cursor moves above the browser’s close tab or URL bar.

The great thing about exit-intent lead popup forms is that research has consistently shown higher conversion rates compared to traditional popups that appear when a page loads. Since the visitor is on their way out, they are much more likely to opt-in when presented with an exit popup.

While you can code these yourself, tools like OptinMonster make it easy to setup and customize exit-intent lead popup forms in minutes without any technical skills.

For best results, use exit-intent lead popup forms on high-traffic pages like blog posts, articles, and other content. Placing them at the bottom to capture visitors on their way down the page tends to convert better than at the top.

For Example:

Headline: Get 10% off your first coffee order

Subheadline: Join our mailing list for special offers and new drinks

Content: As a subscriber, you’ll be the first to know about:

  • Special discounts and promotions just for members
  • New coffee drinks and menu items before anyone else
  • Exclusive events, tastings, and partnerships
  • Birthday rewards and loyalty freebies
  • Early access to new store openings

Call To Action: Enter your email address, hit submit and be on the lookout for our special discount emails.

Make it Easier to Subscribe

When it comes to your lead popup form, the key is to minimize frictions and distractions that prevent visitors from subscribing.

Start by removing any extra fields like name, phone number, etc. and only ask for their email address. The fewer fields you require, the higher your conversion rates will be.

Next, use a checkbox for visitors to give permission along with a short, benefit-driven headline like “Join our mailing list for 10% off”. Add a prominent submit button so visitors can easily find the call-to-action.

Offering an incentive like a coupon code, free tool, or exclusive content also helps persuade visitors to subscribe. Just make sure your offer aligns with your target audience.

Overall, simplifying your lead popup form as much as possible improves conversions and gets more leads into your funnel.

Run a Contest or Giveaway

Contests, giveaways and sweepstakes have been proven to quickly grow email lists time and time again. People love winning prizes and will happily hand over their email for a chance to win something exciting.

First, think about a prize that would appeal to your target audience. Things like gift cards, electronics, subscriptions, and memberships tend to work well.

Next, promote the giveaway through your website, social media, ads, email marketing and other channels. The more buzz you generate, the more entries you’ll collect.

Within your lead popup form, make it clear that users must enter their email address to be eligible to win. Consider adding social sharing buttons to help spread the word about your contest.

Once the contest ends, notify the winner and announce it to your existing subscribers. This helps promote your next contest and incentivizes list members to keep opening your emails.


There you have it – 3 proven strategies for using lead popup forms to rapidly grow your mailing list. From exit-intent popups to giveaways, properly optimized lead popup forms will convert your website traffic into high-quality leads.

Remember, an email list is one of the most valuable assets any business can have. Use these tips to start building yours today and open up new marketing possibilities. Your future customers are waiting!

What tips do you have for creating converting lead popup forms? What has helped you grow your own mailing list? Share your thoughts in the comments below!

To your success,

Paul Markovich

Lead Developer