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showing inside of lead funnel and people spiraling down to be customers

Mastering Lead Funnel Marketing: Overcoming the Top 3 Struggles

A lead funnel serves as the pathway through which potential customers are guided from initial contact to eventual conversion.
opt in funnel showing a spiral down of leads

The Power of Opt-In Lead Funnels

Visitors to your website are after more than just a spot on your mailing list. They seek an experience – to gain knowledge, solve a problem, be entertained, or even make a purchase.