Author: Paul Markovich

Maximizing A2P 10DLC Marketing Success: 7 Essential Compliance Tips

AI & Web Development

Are you a small business owner looking to enhance your marketing strategy and reach your customers more effectively? Have you heard of the term “A2P 10DLC”? What exactly is A2P 10DLC, and why should you care about it? In this comprehensive guide, we’ll break down A2P 10DLC and provide you with seven essential compliance tips to maximize your marketing success.

Understanding A2P 10DLC

A2P 10DLC stands for Application-to-Person 10-Digit Long Code. It’s a messaging system in the United States that allows businesses to send application-to-person messages using standard 10-digit long code phone numbers. This system has become an industry standard for good reason; it offers several key benefits:

  1. Improved Message Deliverability: It offers better message deliverability compared to traditional shortcodes, ensuring your messages reach their intended recipients.
  2. Scalability: It allows for efficient communication at scale, enabling you to reach a broader audience.
  3. Cost-Effectiveness: A2P 10DLC is a cost-effective solution for businesses, especially small businesses, looking to engage with their customers through messaging.

Why It Matters for Your Business

A2P 10DLC is more than just a technical term. It matters for your business because it:

  • Enables efficient communication at scale, fostering trust with your customers.
  • Provides greater message deliverability, ensuring your messages reach the right people.
  • Protects your business from association with unwanted or malicious messages, preserving your reputation.

Moreover, major carriers like Verizon, AT&T, and T-Mobile have implemented strict requirements for using 10DLC-approved numbers for all A2P messaging on their networks. Non-compliance can lead to campaign denial and, ultimately, unsuccessful message delivery.

The Role of The Campaign Registry (TCR)

The Campaign Registry (TCR) serves as a central hub for registering A2P 10DLC messaging campaigns in the United States. It collaborates with North American mobile operators and messaging companies to provide a sanctioned A2P 10DLC text messaging ecosystem. Here’s why TCR is crucial for your business:

  • Consumer Protection: TCR helps protect consumers from unwanted messages and reduces the risk of spam, ensuring a positive messaging experience.
  • Compliance Assurance: Registering your messaging campaigns with TCR ensures your business complies with carrier requirements and industry standards for A2P 10DLC messaging. This compliance is essential for avoiding fines, undelivered messages, and damage to your business reputation.
  • Transparency: Registering with TCR demonstrates your commitment to providing a transparent and trustworthy messaging experience for your customers.

7 Essential Compliance Tips for A2P 10DLC Success

Now that you understand the importance of A2P 10DLC, let’s explore seven essential compliance tips to help your business thrive in this environment:

1. Register Your Business

Begin by registering your business or brand with a carrier-approved A2P 10DLC provider, such as Twilio or MessageDesk. This process typically involves providing information about your business, including your legal company name, EIN, and contact details.

2. Register Your Campaign

After registering your business, you’ll need to register your messaging campaign. This involves providing details about the types of messages you plan to send, the intended recipients, and the purpose of the campaign.

3. Obtain Customer Consent

Ensure you have proper opt-in consent from your customers before sending them messages. This consent can be obtained through various methods, such as web forms, SMS keywords, or in-person sign-ups.

4. Include Opt-Out Instructions

Make sure to include opt-out instructions in at least one sample message during the campaign registration process. This allows customers to easily unsubscribe from your messages if they wish to do so.

5. Monitor Message Volume

Stay aware of the daily message limits imposed by carriers. For example, T-Mobile has a limit of 1,000 message segments per day for Sole Proprietor brands. Adjust your messaging strategy accordingly to avoid exceeding these limits.

6. Maintain Data Accuracy and Consistency

Ensure that the information you provide during the registration process is accurate and consistent across all platforms. Inconsistencies can lead to compliance issues.

7. Follow Best Practices

Adhere to A2P 10DLC best practices, including using clean and conspicuous calls to action, providing clear opt-in and opt-out guidelines, and avoiding forbidden use cases that may result in campaign rejection.

By following these compliance tips, your business can navigate the A2P 10DLC landscape effectively, reduce the risk of campaign denial, and ensure successful message delivery to your customers.

In conclusion, A2P 10DLC is a critical component of modern marketing strategies, and understanding its compliance requirements is vital for small business owners. By staying compliant and following best practices, you can harness the power of A2P 10DLC to engage with your customers and drive your business forward.

To your success,

Paul Markovich

Lead Developer